Pricing Real Estate Competitively is a new paradigm for determining the price and value of any property based on the reality that “Today’s Competition Determines Today’s Value.” This time tested method is much quicker, easier, more logical, and convincing than ordinary appraisal valuation methods.  You will learn how to choose comps, adjust for differences, determine the competitive market value, select the pricing strategy to position any property to be competitive in today’s market, and convince the seller of its validity. Pricing right in the first place is in everyone’s best interest. This is the MUST ATTEND class of the year! 

Class Outline: (A Power Point Presentation)

How the Real Estate Market Really Works
– Buyers shop competitively
– Today’s competition determines today’s value
– All properties speak for themselves

•How Price and Value Really Works
– How much is your property worth?
– Price and value

•How to Define and Locate Today’s Competition
– Buyer’s wants, needs, and limitations
– Searching the buyer’s shopping area
– Source and selection of competitors

•Definition of Today’s Competitive Market Value
– Demonstrations
- Methods of Determining the Asking Price

Identifying and Adjusting for Differences
– Identifying objective factors
– Adjusting for objective factors
– Identifying subjective factors
– Using a rating system as a tool
– Adjusting for subjective factors

•How to Determine the Competitive Market Value
– Basic math (Excel wks demo)
– Worksheet (Excel wks demo)

•Choosing Your Pricing Strategy
– Pricing strategy choices
– Window of opportunity
– Benefits of Competitive Pricing
– Making your decision wisely

•Listing Presentation Supplement
•Review
•Reference Sources