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CPS Professional Designation |
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Experienced Agents and
Newcomers -
Whether you are a 25 year veteran or a newcomer, convincing your clients of
market realities and how price and value really work, is one of the major
hurdles. This designation which announces your specialized professional training
on pricing real estate competitively can give you a powerful competitive
advantage. Also, the tools provided to a CPS Designee for their clients, such as
the Seller's Guide to Pricing Real Estate Competitively, is icing on the cake. Add to your professional image with a very nominal investment
in yourself. The value of this achievement will be in the eyes of your clients, where
it needs to be. Open their eyes to the value of pricing competitively. Read what
Ken Deshaies, Broker-Author, says below.
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Read what Ken Deshaies
says: |
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Ken Deshaies, Author of several Real Estate
books and Co-Author of over 100.
Broker/Owner, Snow Home Properties
CRS, ABR, LHMS, ACRE, ePRO, CPS, TRC, RECS, GRI
970-262-SNOW (7669) or 888-353-SNOW Serving the Ski Resorts of Summit County,
Colorado
Exclusive Allen Hainge CyberStar * Certified EcoBroker
Affiliate Office |
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I am a believer in continuing
education. Designations represent that continuing commitment. My personal
designations range from the little known to the highly recognized and respected
in real estate circles. The cost of obtaining them range from about $100 to
$3-5000, and the annual renewal is $25 to $250. So which are the most valuable?
At a NAR Convention, those sponsored by NAR, such
as ABR, GRI, and CRS, may enjoy the most respect among my colleagues. However,
when it comes to explaining the value of my expertise to the public, a couple of
non-NAR designations consistently convey benefits easily recognizable to
potential and real clients. Those include my Certified EcoBroker and my CPS.
My colleagues refer to me partly because of my
designations. My clients on the other hand, typically have no idea, and often do
not care, what all of those acronyms mean. They simply want to know how much I
can get them for their property. So, explaining how the designations translate
to value to them is important.
At the listing table though, merely indicating
that I possess special training and knowledge about determining price and value
catches a seller's eyes, ears, and attention. After all, what is more important
to them than how much they will get for their property? And every little bit of
credibility helps, as you all know. The credential also helps to offset a desire
to list with someone else at a higher, but unreasonable, price (oh, no one tries
to 'steal' listings in your market?). So perhaps my Competitive Pricing
Specialist (CPS) designation, though the easiest to obtain, lowest initial cost
(currently $79) and lowest to renew ($25 per year), might just be my most
valuable professional designation for my bottom line. And that education is
invaluable in today's unsettling market.
Thanks for listening, and good listing to all.
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