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Viewing these screens in sequence will give
you an idea of how user-friendly, customizable, and flexible the program is, how
the CMAs are produced, and ideas on how to present the results. Pricing
Competitively in the Beginning is in Everyone's Best Interest. |
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1. This is the CMA
Sub-Menu Screen  |
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2. Starting a
New CMA & Choosing a CMA Type (Property Type) |
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3. This is Opening
Residential CMA Screen for Entering the Subject Property Data. This first
example is analyzing Today's Active Competition to determine the
Competitive Asking Price. The second example will be using Recent Sales
to determine the Likely Appraisal Value. Note: $Weights are controlled by internal tables or manually, if desired Reference: Book - Chapter 11 |
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4. Next, is
Changing Factors, if desired, to match the subject property and Add the
Comp Data. The Comp Data can be entered manually or imported from your MLS
data export system. XpertCMA can be configured in a few minutes to import from
almost any MLS. This is the currrent list of pre-configured MLS, but yours can
be added. MLS Data Import Info  (Lower Area of CMA Work Screen)  |
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5. This is the
Client Report using Actives Comps.  Note: This CMA is one of two. First, you can determine the "Competitive Asking Price" (listing price) by analyzing and adjusting the subject property against the best active "Competitors," i.e. those most likely to be on a typical Buyer's short list. The title of this report is "Competitive Market Value & Asking Price. Any price higher than the Competitive Market Value would be over-priced vs. one or more of the property's competitors. Next, you can analyze three sold comps likely to be chosen by the appraiser. This report offers the "Likely Appraisal Value." This report supports the fact that the property will likely appraise if sold at or below the Asking Price. Remember, if the "Best deal" won't appraise, none of the lesser values would appraise either. And remember, all solds were active when they sold. The buyers were looking at the active competition, there only option. |
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6. This is the
Cover Sheet for the Analysis of the Active Competition.
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7. This is a Completed CMA Screen
analyzing Recent Sold Comps to Determine the Likely Appraisal Value  |
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8. This is the Client
Report for Sold Comps.  |
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9. This is the
Cover Sheet for the Analysis of Sold Comps.
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| 10. This is a Sample Pricing Presentation. You can add anything of your choice, but be careful not to distract from the goal, i.e. Listing at the Competitive Market Value. Anything higher would be over-priced vs. some of your other competitors. | |||
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Pre-Listing Preparation (if possible) Mail or Email the 6 page, "Seller's Guide to Pricing Real Estate Competitively." This 6-page brochure explains how and why the property needs to be priced Competitively. This item is an independent expert, opinion from the author of the book, and is designed to convince the seller to price it right in the beginning. The client will be prepared for your presentation and the Competitive Asking Price. |
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| Pricing Presentation | |||
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1. Competitive Market Value (CMA - Actives) |
Cover sheet image
coming (item 7 above) |
Client Report image
coming (item 6 above) |
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Comp 1 MLS Print coming |
Comp 2 MLS Print
coming |
Comp 3 MLS Print
coming |
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2. Likely Appraisal Value (CMA - Recent Solds) |
Cover sheet image
coming (item 9 above) |
Client Report image
coming (item 8 above) |
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Comp 1 MLS Print coming |
Comp 2 MLS Print coming |
Comp 3 MLS Print
coming |
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| 3. | |||
Getting Started
System Set Up
CMA
Help
Factor Control
MLS Control
